A little bit about us
The Pageant Project was officially founded in 2018 by Adrian Kwan (that’s me).
Originally, I just wanted to learn more about the pageant world. As the Head Tennis Coach at an all-girls school, I had plenty of experience working with young women, and I was curious about the opportunities pageantry could offer them.
350+ interviews, two best-selling books, and a coaching Rolodex as long as my arm later, here we are.
Our purpose
The purpose of this site is to give you access to the pageant knowledge I’ve gained throughout my journey. After speaking with hundreds of contestants from around the world, I've developed a deep understanding of the good, the bad, and everything in between when it comes to beauty pageants.
I also wanted to make this knowledge affordable. Pageantry is expensive enough as it is, and whilst private coaching will always be a premium service, my goal is to make high-quality guidance accessible without the eye-watering price tag.
Why subscribe?
You’ll notice that some of the content here is available to paid subscribers only. While I’m offering a wealth of free content (pageant coaching tips, interviews with titleholders, and more), I also wanted to provide something extra for those ready to take the next step.
As a free subscriber, you’ll get:
Weekly pageant coaching tips
Interviews with titleholders
An ad-free viewing experience (unlike YouTube or Spotify)
As a paid subscriber, you’ll also receive:
Weekly Pageant Deep Dives (branding, interview, stage presence, mindset, and more)
Q&A (get all your pageant questions answered by me)
Priority DMs through the FREE Substack app
Access to our entire publication archive
More exclusive content for paid subscribers is on the way. All this comes at just $19.99/month or $197/year (for comparison, a single private coaching session with me is $197).
Before you go
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