Jordan-Louise Smith is currently a finalist for the Miss Universe Great Britain 2022 competition, with hopes of winning the crown in a couple of weeks (9th July) and being able to represent her nation on what she considers to be the most prestigious pageant stage in the world.
Jordan grew up in a coastal town in Cumbria (England) before moving to become the first person in her family to go to university, where she obtained a first-class honours degree in accounting and finance at a top 10 university.
Since 2020, she has lived in Edinburgh working in financial services at one of the world’s largest professional services firms, where she is also currently training to become a chartered accountant.
Outside her job, Jordan uses her accounting knowledge to provide advice to female entrepreneurs and small businesses as a way to support women in business, and also feeding her love for sustainable shopping.
A few years ago, Jordan was diagnosed with a rare eating disorder called ARFID after a lifelong struggle with food. Following this diagnosis, she realised that the years of torment endured were due to a lack of knowledge and understanding, so she made it her mission to raise awareness about the different types of eating disorders, and to educate about the associated effects and stigmas.
Because of her experience, Jordan set up @ed.ucate, which is an online platform to educate through posts and live videos that enable other people to share their experiences with eating disorders.
She has recently featured in the national press and visited Scottish Parliament to speak with members about the key issues faced by those with eating disorders, and how parliament can help.
She is also an ambassador for Beat, the UK's eating disorder charity, as well as being a regular volunteer for SHOUT, a mental health crisis line, which enables her to help those currently struggling in a more direct and personal manner.
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