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There is a certain type of coach who likes you to believe they possess secrets.
Not experience.
Not expertise.
Secrets.
Knowledge so rare and valuable that it must be guarded carefully, lest another coach discover it and the entire competitive advantage disappear overnight.
I have encountered this mentality in tennis coaching, life coaching and now pageant coaching.
And honestly?
I don’t buy it.
That doesn’t mean every coach is equally skilled. Some coaches are considerably better than others. Nor does it mean specialised knowledge has no value.
Someone who competed in your exact pageant last year may know things about the director, schedule or judging environment that an outsider would not.
But that’s insider knowledge.
It’s not necessarily coaching ability.
And it usually has a much shorter shelf life than people care to admit.
Pageantry has changed dramatically over the past decade. Social media changed it. COVID changed it. The expectations placed on titleholders changed. The way contestants build platforms, communicate with audiences and handle public scrutiny changed.
Winning a title years ago may give someone valuable experience.
It does not automatically mean they know how to coach you.
What worked for them, may not work for you.
In this week’s video, I unpack what I believe creates those rare coaching moments where someone tells you something you genuinely had not considered before.
And it’s not because they possess some closely guarded pageant secret.
It’s because they bring together knowledge from several different worlds.
Sport.
Business.
Communication.
Psychology.
Life experience.
Pageantry may be one piece of the puzzle, but it should not be the entire puzzle.
That matters when you are choosing a coach.
It also matters when you are developing yourself as a contestant.
Your biggest competitive advantage may not come from doing another mock interview, taking another walking lesson or memorising another “winning” answer.
It may come from building a more interesting life outside pageantry.
Studying something difficult.
Starting a business.
Coaching a sport.
Recovering from failure.
Speaking to people whose lives look nothing like yours.
Those experiences give you something no pageant formula can manufacture.
Perspective.
I’ve said it before:
The best way to succeed in pageantry is to create an amazing life outside of it.
I believe the same principle applies to coaching.
The best coach for you may not be the person with the most impressive former title.
It may be the person who can see connections you cannot yet see for yourself.
In this week’s video, I explain why I am sceptical of anyone selling “secrets,” what past pageant success can and cannot tell you about a coach, and what I would look for instead.
Adrian.
The Beginner’s Guide to Pageantry - Everything You Need to Compete in Your First Pageant With Confidence... Even If You’re Starting From Zero:
