Each week, I share no-fluff pageant coaching that helps you win. Both on stage and off. After coaching titleholders in Miss Universe, Miss USA, Miss America, and 350+ pageant interviews, this isn’t theory. It’s what works.
Every year I watch contestants obsess over gowns, walks, platforms, and paperwork, yet the one thing that determines everything else gets overlooked.
Your pageant WHY.
Before you pick your system, before you plan your wardrobe, before you spend a single dollar, you need to know exactly why you’re competing.
The Question Most Contestants Avoid
Ask a room full of contestants why they’re competing, and you’ll hear the same handful of answers:
“I want to inspire others.”
“I want to build confidence.”
“I want to make a difference.”
All beautiful. All vague.
Your why isn’t meant to sound good on paper. It’s meant to feel real in your chest. When it’s honest, it anchors you. When it’s missing, you drift. That’s when burnout happens, when comparison creeps in, and when you start chasing crowns that were never meant for you.
How Your WHY Shapes Everything
Your why is what guides your choices.
If you’re there for scholarship money, that points you toward systems like Miss America or Miss Volunteer America.
If you crave modeling opportunities or media exposure, Miss USA or Miss Grand might fit better.
If an environmental advocacy drives you, Miss Earth makes sense.
But it goes deeper than picking a pageant. Your why also affects how you handle loss, how you prepare, and how you show up.
If your reason is growth, you can leave without the crown and still feel fulfilled.
If your reason is validation, even a win won’t fill the gap.
Peel Back the Layers
Here’s an exercise I love:
Ask yourself “Why am I competing?”
Then, when you answer, ask “Why is that important to me?”
Then ask again.
Do it five times.
The first answer will be surface level. The fifth will be raw, and that’s the one that changes everything. It’s like peeling back the layers of an onion.
It’s not about overthinking. It’s about honesty. Sometimes your real reason sounds simple: “I’m in a rut, and I need something to push me.” That’s valid. It’s human. And it’s far more powerful than a polished line you think you’re supposed to say.
When Your WHY Changes
Your why will evolve over time.
Maybe at first it’s about proving you can. Later, it’s about helping others believe they can too.
That’s growth, not inconsistency. The best titleholders I’ve met revisit their why every season. It keeps them grounded when nerves hit and humble when success comes.
Your Challenge This Week
Before you rehearse your walk or tweak your paperwork, take ten quiet minutes.
Write down your why.
Then read it out loud.
If it doesn’t move you, it won’t move anyone else.
A Special Invitation
This Thursday, during our VIP deep dive, I’ll be running a live Pageant WHY Clarity Session. I’m looking for one VIP to volunteer for a short, 30-minute one-on-one where I’ll walk you through the full exercise. We’ll record it Wednesday night U.S. time / Thursday morning Australia time, and the replay will be available for all VIPs.
If you’d like to take part, message me quickly (or hit reply to this email). And if you’re not yet a VIP, now’s the time to join. Membership is still $9.99 a month (or $97 a year), but it increases to $19.99 a month (or $197 a year) when The Beginner’s Guide to Pageantry launches in a few days. You’ll keep the lower rate for as long as you stay subscribed.
Timestamps
00:52 Back to basics: the book launch and what inspired this topic
01:24 The most important question in pageantry: What’s your why?
02:13 How your why determines which system you should compete in
03:40 Using your why to decide whether to compete again
04:50 Why being honest about your motivation matters more than sounding good
05:56 How to go deeper: the “onion layers” method for finding your real why
08:31 When your comfort zone becomes your rut
09:12 What coaches look for when something emotionally “hits”
10:54 The power of self-awareness and emotional triggers in coaching
11:49 VIP offer: live clarity session on finding your pageant why
13:32 Why your why changes as you grow
14:35 Closing thoughts and the upcoming price increase for VIPs
I offer a limited number of private coaching sessions per month for women serious about elevating their pageant journey. Click below to book yours.
Pageantry is evolving, and you deserve coaching that’s more than surface-level. Book in if you’re ready to go beyond the crown.
