Google Trends shows the relative amount of interest in a topic dating back to 2004. Topics are given a score from 1 to 100, 1 meaning very little interest and 100 meaning alot of interest.
"Gender equality" scored 100 in March 2021 compared to 11 in July 2006.
"Feminism" peaked at 91 in March 2017 and has been holding relatively steady since early 2019.
"Tennis" tends to have cyclical peaks around June of each year, but has overall been trending slightly downwards since 2004.
What about "pageants"?
After hitting a peak of 100 in July 2011, interest in pageants hit an all-time low of 11 in December 2020 and currently sits at a rather miserable 18.
Prior to the 2011 peak, the lowest interest in pageants was 35 in December 2008. That would still be more interest than we've had in pageants since November 2016 (over four years ago).
When interest in gender equality has never been higher, yet interest in pageants has never been lower, we as an industry have a problem. And that problem is:
How do we stay relevant?
In this episode I tackle three of the most controversial aspects of pageantry: age limits, the swimsuit section and limitations on marital status.
Plus I give you my thoughts on which one needs to go.
Buckle up.
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